This course on account management has been written to provide participants with the knowledge and tools necessary to effectively manage client relationships.
Participants will gain valuable strategies to proficiently anticipate and cater to client needs- the focus being on maintaining high levels of long-term client satisfaction.
Our curriculum covers a range of topics, including the fundamentals of account management, building and maintaining professional relationships, communication and conflict resolution, negotiation skills, time management, and measuring with performance metrics.
Attendees will learn how to develop and implement account plans that can be customised to individual client needs and objectives
The information taught can immediately be applied, allowing one to make better contributions towards the success of the organisation.
This training is ideal for account managers, sales professionals, or anyone involved in managing clients.
Account Management versus Sales Techniques – Defining the difference between developing a relationship with account management and the process of creating sales.
An Organisational Outlook – Comprehending the internal scope of influence, identifying resources available internally to aid in achieving results and supporting clients.
The Roles and Responsibilities of Account Managers – This explores various role demands of account managers that align with organisational responsibilities, thus establishing harmony.
Crucial Skills and Attributes for Account Managers – Outlining specific skill sets necessary for successful account management, including fulfilling tasks required as well as how they should be completed.
Types of Key Accounts – Identifying different levels of key accounts, their importance, and how best to handle them.
Portfolio Analysis – Evaluating diverse accounts against specific criteria to define key account attractiveness.
Performance Metrics Setting – Analysing lifetime value metrics for clients while measuring account management achievements.
Measuring Performance – Conducting surveys to establish business metric achievement levels while recognising gaps where improvements can be made.
Key Account Plans – Using these crucial tools to gain and maintain successful accounts. It involves identifying strategic clients and accounts, keeping track of revenue against target goals, defining strategies and objectives, recognising risks and implementing corrective action where necessary.
More than simple theory, our training programs incorporate practical learning activities, group discussions and trainer led feedback and guidance.
Also included is a digital learner guide, refreshments throughout the training, and a certificate of attendance emailed upon completion.
Book your spot online, or speak with a Skills Management representative.
